Identification of Preferred Representational Sensory System in Neuro-Linguistic Programming

The paper highlights the scientific debate on Neurolinguistic programming (NLP) issue. NLP is a collection of approaches, communication tools, techniques, and perspectives that determine how individuals think communicate through language. used to recognize modify patterns human behavior. sensory representational system, or method for recognizing systems, which made up five main senses, influences this process. Systematization literary sources approaches issue indicate three systems exist in approach: visual, auditory, kinesthetic (VAK), individual’s preferred system could explain manifested behavior characteristics managerial marketing sphere. central purpose research significance choice about area interest each (VAK) utilizing original PRSS-VAK methodology. methodological tool was methodology contains nine statements, are assessed scale from 1 (the least describes me) 4 most me). would help comprehend an allied cognitive emotional processes. EFA (Exploratory Factor Analysis) with Varimax rotation verify sample 214 respondents Slovak Republic, CFA (Confirmatory validate structure 268 Republic. This empirically theoretically confirms one may be dominant. However, change regarding current situation (stimulus, impulse). results beneficial as springboard not only researchers concerning It also indicates quantitative does exactly category (visual, kinesthetic) certain individual belongs. Using identification facilitate both management communications.